Creating logos is something I do for living as a graphic designer, but lots of times logos and brands are way too serious.
Because I stare at logos all day, I thought what if logos could look back at me? I decided to add googly eyes to a bunch of famous logos, as a way of having fun with them. It took me one evening to produce all of these, since it was super fun. Every time I took a new logo I didn't know what kind of face would look back at me if I added eyes, it was always a nice surprise. For example with eyes Nike logo looks like a slug, HBO logo is screaming, and Pinterest is looking like some sort of disgruntled bird. In fact adding eyes to any object instantly tricks our brains to start looking for a face, this brings these logos to life in a new and goofy way.