While working for Google I created this little green dude as part of the launch campaign. Because the Android Operating System was the first open system of its kind, the idea was
to create the open source logo, that was released to the developer community without regular
brand guidelines. Not unlike Linux Penguin, the logo helped to establish
identity for the new product and generated excitement among engineers.
Initially the logo was meant for developer community, but it quickly
became consumer facing with millions of people creating their own
versions of the logo.
New York Times Article: Who Made That Android Logo?