Info

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Objective
Develop creative narrative and identity system for introducing Google Android platform to the market.
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Solution
As part of the campaign I created this little green dude. The idea was to create the open source logo (very much like open source Android platform), that was released to the developer community without any brand guidelines. Not unlike Linux Penguin, the logo helped to establish identity for the new product and generated excitement among engineers. Initially the logo was meant for developer community, but it quickly became consumer facing with millions of people creating their own versions of the logo every day.