Info

---------------

Objective
Introduce the new Yahoo! Local product.
---------------

Solution
We created the world's first Interactive Bus Shelters in neighborhoods in San Francisco, Los Angeles, and New York. Using 50" plasma screens, and a custom installation, we educated people on Yahoo! Local and gave users a chance to use the product right there to find directions and print information.
---------------

Results
47 print/online articles and over 80 broadcast clips, generating over 94 million impressions.