Info

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Objective
Come up with a name and identity system for the google search innovation day, the biggest media event of the year. This name had to scale for future events featuring other google products.
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Solution
I came with "searchology". “ology means "a study of". The idea is to turn google search innovation day into a day of immersing oneself into the study of all things search. For next event this identity can scale into "imageology" or "blogology".