The “world’s largest Snow Globe” was created in the heart of Times Square, NY as a place where anyone could step inside the winter wonderland to get their photo taken with comparison shopping santa. The snow globe could accomodate 30 people inside.

Kids of all ages enjoyed the Y! Shopping Snow Globe and stood in line for up to a half hour to get their free photo taken with Comparison Shopping Santa.

Results: Over 2 million visitors per day. Total Direct/WOM Impressions: 926,872
Total photos taken: 468
Number of Snow Globe participants: 1,872
Number of consumers on the street exposed to the message: 850,000
Word-of-Mouth Impressions: 75,000