Objective
Introduce the new Yahoo! Local product.

Solution
We created the world's first Interactive Bus Shelters in neighborhoods in San Francisco, Los Angeles, and New York. Using 50" plasma screens, and a custom installation, we educated people on Yahoo! Local and gave users a chance to use the product right there to find directions and print information.

Results
47 print/online articles and over 80 broadcast clips, generating over 94 million impressions.